Event: Dolce by Dolce & Gabbana

Sunday, 1 June 2014

On Thursday evening I was invited to the launch of Dolce by Dolce & Gabbana. The reception took place in the charming gardens on Villa Bolonga in Attard, hosted by VJ Salomone Marketing and I spent the evening mingling against the backdrop of the stately 18th century home, while classic italian music played in the background, which set the scene for Dolce.

Dolce & Gabbana’s new fragrance is very different from their usual style. They have captured the epitome of natural beauty and innocence and pay tribute to these qualities using White Amaryllis flowers, that were beautifully scattered around the event. White Amaryllis are a rare and delicate flower from South Africa, and this is the first time any perfume has used these flowers in it’s notes.

They have used headspace technology to capture the scent while the flowers in bloom, while at the same time avoiding any damage to this delicate flower. Very fancy right?

The packaging of Dolce is reminiscent of a vintage fragrance flacon. The flower stopper pays tribute to Sicilian customs, crafted to portray the marzipan sculptures seen in traditional Sicilian confectioners. A thin black grosgrain ribbon, presented in an elegant bow, conjures images of the white shirts and bow-ties that were a signature of early Dolce&Gabbana catwalk shows. The final, and most personal, touch: Dolce signed in a flourish of black script, a replica of Domenico Dolce’s  father’s own signature.

Dolce is available from leading retailers, so next time you have the chance, be sure to try Dolce. The fragrance is very light, perfect for summer and it’s also very wearable for both day and evening.

Have you tried Dolce yet?


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