If you have coloured hair like me, you'll understand the aches and pains of fading colour and showing roots, so when I heard about Colour Wow I was intrigued, especially with the Root Cover up palette.
Root Cover Up comes in 4 colours - blonde, light brown, medium brown and dark brown, however the formula is designed with a variety of pigments and reflective properties to ensure the shades look natural. It is in a pressed powder format and doesn't contain any dyes or waxes - for me it's almost like an eyeshadow or blusher for you hair. The formula is non-sticky/greasy and super lightweight, you won't even know you're wearing anything.
One really cool thing about this products, is the blonde palette actually lightens the natural hair to match your shade of blonde which I think is pretty cool, as there is no product that lightens roots without peroxide.
Here are swatches of the Dark brown (left) and Medium Brown (right) - Unfortunately my roots weren't a good example, I couldn't get a good picture showing the colour difference but I hope you still get the general idea.
There isn't a lot of difference between the two colours, I guess it does depend on your dyed colour and natural colour. But as you can see below, in the pan there looks a lot larger difference. If you have brown hair I think medium brown is a good choice as it will cover dark hair and lighter brown hair, the best part is the colour is buildable so you can make it darker if needed. I applied 3 swipes for taking the picture to give you an idea of the true colour.
Now onto the best part (well almost), so over the last week or so while I've been playing and testing this product, I've actually found it to be a multi-use product. I guess the most obvious one is to also use it to touch up your eyebrows, there is a mirror in the packaging so you won't have any problems on the go....and my favourite..You know when you put your make up on in the morning, and sometimes you accidentally get some foundation on your hair line?.....well I've been using this to cover it up! It works a treat, no more messing about trying to get it out...I now just cover it up, and it really does last all day.
I think this is going to be one of the hottest products this year. It's an all round winner - great pigmentation, easy to use, fits in your handbag/pocket and it's a multi-use product...what more could you want!
What do you think? Is this something you would use?
Color WOW Cover up is £28.50* from - Colorwowhair.com (US/UK/AUS)
and Victoriahealth.com (International inc Malta)